Keywords

Keywords - Definition

Keywords or key-phrases are the terms that potential customers use to search. Search is the second most used application on the internet behind email. If a potential customer is going to use search to find the website, the website must be built to target the right keywords.

Key-phrases and keywords are the intersection of the business, the website, and the customer. Key phrases will be used in both website design and website promotion. The right keywords generate business.

When a potential customer or client enters certain keywords into a search engine, the ideal is to have the website reference being returned on the first page, usually that means in the top 10 results. Keywords and key-phrases are the connection to the customer or client.

Picking keywords is an essential part of the website plan. Keyword analysis is part science, part art. First one thinks of what keywords are those that potential customers might use. Second, one determines whether the keyword can be effectively used.

List which keywords potential customers might use.
Analyze which keywords can be effectively used
Optimize the website to get the desired results.

Keywords - How Used

Web page headers
Web page content
Meta Tags
Page Names
Domain Names
Alt Tags
File Names
Anchor text

Keywords - Tips

Consider Keywords for Local Search - Community, City and State
Monitor site statistics to validate keywords
Brainstorm to find the not so obvious Keywords

Keywords - Tools

Keyword Density - how many keywords on a page
Keyword Analysis and Suggestion - what keywords are suggested
Keyword Tracker - tracking keyword success

Keywords - Reference Information

Search Keyword Articles and Tools