Wizard Creek Consulting


Keywords - Definition

Keywords or key-phrases are the terms that potential customers use to search. Search is the second most used application on the internet behind email. If a potential customer is going to use search to find the website, the website must be built to target the right keywords.

Key-phrases and keywords are the intersection of the business, the website, and the customer. Key phrases will be used in both website design and website promotion. The right keywords generate business.

When a potential customer or client enters certain keywords into a search engine, the ideal is to have the website reference being returned on the first page, usually that means in the top 10 results. Keywords and key-phrases are the connection to the customer or client. 

Picking keywords is an essential part of the website plan. Keyword analysis is part science, part art.  First one thinks of what keywords are those that potential customers might use.  Second, one determines whether the keyword can be effectively used.

Keywords - How Used

Keywords - Tips

Keywords - Tools

Keywords - Reference Information

Wizard Creek Consulting
Wizard Creek Consulting
225 Camelback Road #252 | Pleasant Hill, CA 94523
les.bain@wizard-creek.com | (925) 209-9483
Copyright 2003 - 2020 Wizard Creek Consulting - All Rights Reserved

Serving clients worldwide on the Internet and locally in California.
East Bay, Contra Costa County, Pleasant Hill, Concord, Martinez,
Walnut Creek, Alamo, Danville, San Ramon, Berkeley, Oakland, and San Francisco

A Red Flower 002
Photos by Alex Bain.
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