Wizard Creek Consulting

Website Promotion - Links

Link Popularity

How many links exist to your site from other sites? That is your link popularity. Links are important for two reasons.

  1. They have the potential of bringing traffic to your site.
  2. Search engines, especially Google, use link popularity to help determine a Website's importance.

Link Popularity is now used in some form by 19 of the top 20 search engines.

There have been successful Search Engine Optimization campaigns based sorely on links.

According to research from http://www.gatech.edu Georgia Tech, 85% of people find new sites through following a link - this compares to 87% for search engines and 38% for email. So linking can be one of the best ways to attract new business. According to the Seybold Group, 50% of Amazon's new customers arrive through links from other sites.

What kind of links?

It is not just the number of links, it is the important of the links which is based on quality and relevancy. The best links are from quality sites that are relevant to your site.

What is a link?

A link (or hyperlink) is a reference from some point in one hypertext document to a point in another document or another place in the same document. A browser usually displays a hyperlink in some distinguishing style, font or color. The link is activated with the user clicks the link with the mouse.

It is important how the the hyperlink itself is done. Hyperlinks contain the link and text, called the anchor. The text is important. All of these link to the same place

Example 1:
Example 2:
Wizard Creek Consulting
Example 3:
Great Website Services

The Link Campaign

Build a quality website.

It is a long process to create link popularity, and it should be defined and worked like any other marketing campaign.

Consider Links to be a business network

Links are the concrete way of finding ways to join a community, of complementary services, industry publications, and industry groups.

Submit on Internet Directories

Exchange Links with Partners and Associates.

"no site is an island"


Be Creative

Reference Information




Link Management Tools.

Wizard Creek Consulting
Wizard Creek Consulting
225 Camelback Road #252 | Pleasant Hill, CA 94523
les.bain@wizard-creek.com | (925) 209-9483
Copyright 2003 - 2020 Wizard Creek Consulting - All Rights Reserved

Serving clients worldwide on the Internet and locally in California.
East Bay, Contra Costa County, Pleasant Hill, Concord, Martinez,
Walnut Creek, Alamo, Danville, San Ramon, Berkeley, Oakland, and San Francisco

Farmers Market Peanuts
Photos by Alex Bain.
Photo by
Alex Bain
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