Wizard Creek Consulting
Search Engine Marketing
Search Engine Marketing - What is it
- When search engines return search results, they return both organic and paid
results. Search Engine Marketing is the paid results.
- SEM is powerful in that it is targeted marketing. It is "just in time"
marketing.
- It is focused marketing, because the ad is only presented when a potential
customer uses a specific keyword.
- The pricing is often PPC - Pay Per Click.
Search Engine Marketing - Articles
Search Engine Marketing - Management
Search Engine Marketing - Sites
