Wizard Creek Consulting

Search Engine Marketing

Search Engine Marketing - What is it

When search engines return search results, they return both organic and paid results. Search Engine Marketing is the paid results.
SEM is powerful in that it is targeted marketing. It is "just in time" marketing.
It is focused marketing, because the ad is only presented when a potential customer uses a specific keyword.
The pricing is often PPC - Pay Per Click.

Search Engine Marketing - Articles

Search Engine Marketing Resources From SEMPO - Search Engine Marketing Professional Organization - by Chris Sherman
Introduction to Search Engine Marketing - by Kevin Lee
Search Engine Optimization and Marketing Glossary - by Danny Sullivan
A Marketers Guide to Search Engine Marketing - by Keith Boswell
NetIQ Quietly Changes SEM -- Forever - by Fredrick Marckini
Google AdWords: 21 Pay-Per-Click Campaign Secrets Your Competition Doesn't Know" - by Jill Walen
Search Engine Marketing - In a Funk? Weighing PPC vs. organic search - by Lisa Wehr

Search Engine Marketing - Management

DoubleClick Plans Search-Bid Tool - by Brian Morrissey
PPC for Dummies - by Scott Van Achte
PPC for SME: Small But Growing - by Robyn Greenspan
Ass-Backwards SEM - by Fredrick Marckini
Flying Blind? Search Marketing Metrics - by Gord Hotchkiss

Search Engine Marketing - Sites

Search Engine Watch The source for SEM and SEO.
SEMPO - Search Engine Marketing Professional Organization

Photos by Alex Bain.

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225 Camelback Road #252 | Pleasant Hill, CA 94523
les.bain@wizard-creek.com | (925) 209-9483
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