Search Engine Optimization

SEO - What it is and how it work

Potential website visitors use search engines to find websites. SEO works to make sure the potential visitor finds your website.

Domain Name - Choose a domain name that includes keyword that describes the business.
Navigation Structure - Set up a text based navigation structure.
Site Map Strategies - Create a text based site map.
Create Robots.txt File - Control how the search engines crawl your website.

Title - Use keywords in Page Title.
File Names - Use keywords as file names.
Heading Tags - H1 is a heading tag. There are six heading tags (H1-H6). H1 is the most important. Use the keyword in the H1 tag.
Keyword Density - Use the keyword in the text. Keyword density is now many times the keyword in used in the text as a percentage of total words of text.
Alt Tags - Use keywords in Alt Tags.
Meta Tags
- Keyword Meta Tag - Put keywords in this meta tag. Ignore the controversy about whether and how much it is used.
- Description Meta Tag - Describe the page using keywords. Ignore the controversy about whether this meta tag is used.

Search Engine Optimization Forum - Jill Whalen | Scottie Claiborne | Alan Perkins

SEO Training Class - Free SEO Training by GNC Web Creations
Search Engine College - Search Engine College offers affordable instructor-led online classes

Robots.txt validator - confirm that robots.txt is valid
Database of Web Robots, Overview
The Web Robots Pages - Web Robots are programs that traverse the Web automatically. Some people call them Web Wanderers, Crawlers, or Spiders. These pages have further information about these Web Robots.